Hej 👋

I am an interaction designer creating tangible, humane, and delightful interactions, currently at Hyundai Motor Company developing car infotainment system.

Jinjae Lee

Interaction Design

Humanize Technology

In 2014, Hyundai Motors joined the World Rally Championship to prove their high-performance technology through the i20 WRC rally car. However, Hyundai was the last to join the race compared to other automobile companies.

Our goal was to develop a brand experience campaign and products, which helps to prove their high-performance capabilities to fans and competitors rapidly.

Writing & Speaking

Democratize Knowledge

In 2014, Hyundai Motors joined the World Rally Championship to prove their high-performance technology through the i20 WRC rally car. However, Hyundai was the last to join the race compared to other automobile companies.

Our goal was to develop a brand experience campaign and products, which helps to prove their high-performance capabilities to fans and competitors rapidly.

Creative

Inspire Community

In 2014, Hyundai Motors joined the World Rally Championship to prove their high-performance technology through the i20 WRC rally car. However, Hyundai was the last to join the race compared to other automobile companies.

Our goal was to develop a brand experience campaign and products, which helps to prove their high-performance capabilities to fans and competitors rapidly.

Work Experience

  • UX Designer

    Hyundai Motor Company

    Nov 2019 - now

  • Interaction Designer

    Above

    Mar 2018 - Sep 2019

  • Experience Designer

    Innocean Worldwide

    Jan 2015 - May 2017

Education

  • Interactive Art Director

    Hyper Island

    2017 - 2018

  • BA in Psychology, Business

    Korea University

    2008 - 2015

Skills

  • Interaction Design
  • UX Design
  • User Research
  • Prototyping
  • Workshop
  • Brand Strategy
  • Copywriting
  • Creative Coding

Tools

  • Sketch
  • Figma
  • Photoshop
  • Illustrator
  • Framer
  • Protopie
  • HTML
  • CSS
  • JavaScript
  • React
  • Arduino
  • Processing
  • Wekinator